A small South Florida shop,
by design.
We're not a portal. We're not a platform. We're two natives and a handful of teammates who loved this place enough to make a business of sharing it.
We grew up here. So did the recommendations.
Andrew's grandfather built a house on Sunset Drive in 1958. Rebecca's mom waited tables at a Coconut Grove cafe through college. They both knew every corner of this city before they could drive.
In 2016, the first SoFLA listing was a friend's spare house in South Miami, rented to a family from Toronto who said they wanted to see "the real Miami." Andrew met them at the airport, gave them a list of three restaurants and one beach, and didn't hear from them for a week. They sent a thank-you card.
That note is still in a drawer at the office. It's how we set the bar.
Ten years in, still small.
We've added a few stays a year. Refused a few more. The point was never to scale.
- 2016
One house, one couple
Andy and Bec list their friend's South Miami house. They write the description themselves. The first booking comes from Toronto.
- 2018
Three properties
The 1915 Sunset Inn joins the collection. Two more friends ask if SoFLA can manage their second homes — we say yes, but only after staying a night in each.
- 2022
Field Notes begins
Bec starts a Friday newsletter to keep clients on new stays. By month three it's mostly restaurant tips and Key Largo trip reports.
- 2026
Ten stays, holding
Our collection is at ten. We've told the last three owners no this year. The point isn't to scale — it's the right hundred guests, every year.
Three things we don't do.
The shape of the company comes from what we've decided to refuse.
We don't take a property we wouldn't stay in.
One of us spends a full night in every new listing before it goes live. If we wouldn't recommend it to a friend, we don't put a friend in it.
We don't pretend to be everywhere.
We're a South Florida company. No Orlando. No Tampa. No "expansion into the Northeast next year." The map you can drive in a day, done well.
We don't make you talk to a chatbot.
The number on this site is a real phone, answered by Luis or Michael or sometimes Andy. We have nothing against AI; it just shouldn't be the front door to your vacation.
Eight people, one zip code.
Most of us grew up in South Florida. The two who didn't now refuse to leave.
Andy answers your phone calls between 8am and 8pm, most days. Bec writes Field Notes, vets every new property, and runs the team. They are not on Instagram.
Luis lives in Coral Gables, knows every Cuban diner from Hialeah to Homestead. Michael handles the Keys side and can fix a stuck pool pump from his phone.
The three people who actually meet you, hand you the keys, and check that the kitchen is stocked the way you asked. Each lives within twenty minutes of the properties they manage.
The reason every license, every permit, and every short-term rental rule across the four counties we operate in is up to date. We do not envy Ezra.
Stay with locals. Book direct.
Pick up the phone or send a note. We'll get back to you the same day, usually within an hour.